We are a social impact studio.
We design innovative research, programs, experiences, and campaigns that shape a better future.
Bridging worlds, driving impact.
We help philanthropic leaders and mission-driven organizations design and implement holistic social impact strategies that genuinely bridge worlds—from the boardroom to grassroots communities.
Our focus areas include civic engagement, youth and girls’ empowerment, building better tech futures, and narrative change—where we tap into culture and storytelling to inspire real behavior shifts.
Some recent projects:
Global youth moonshots
Launching a Nobel Prize-level award for young people, funding and supporting their most ambitious world-changing ideas.
Culture + policy collaboration on AI
Bringing together policymakers, creatives, and entertainment executives to develop campaign ideas to raise public awareness about AI deepfakes.Youth mental health insights
Using peer-to-peer research methods to understand the youth mental health crisis in the U.S.America’s 250th anniversary
Launching a national campaign to mobilize companies and the public to give back to their communities.Impact workshops
Guiding retiring CEOs to be more strategic in their philanthropic giving.
Clients
Case Studies
Services
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Experience + Program Design
We develop workshops, brainstorming sessions, and other collective experiences that bring people out of their everyday environments to foster out-of-the-box thinking and empathy. And then we translate the ideas that emerge into action, developing strategic roadmaps and executing innovative programming from start to finish, with lasting impact.
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Coalition + Ecosystem Building
We look beyond the obvious partnership choices and unite diverse leaders behind a common goal. By mapping out a comprehensive landscape of stakeholders – from NGOs and corporations to government bodies and local communities – we uncover unexpected allies who bring fresh insights and untapped resources to the table.
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Culturally-Nuanced Storytelling
We leverage the authentic voices of trusted community members to spread critical messages that resonate deeply and drive lasting change. Our approach centers on understanding the unique stories, cultures, and values of the communities we work with, and lifting up local champions to foster trust and credibility.
Meet the Team
We’re a dynamic team of dedicated and deeply experienced professionals committed to redefining how organizations engage with their audiences and create profound emotional resonance. Collectively, we have decades of experience in creative strategy, human-centered design, digital marketing, and strategic innovation.
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Founder + CEOMara Abrams leads Numara, a collective of all-star talent built on a case-by-case basis according to the project or initiative.
Mara is a social innovation and civic engagement leader, with a career that has spanned government, philanthropy, and entrepreneurship. She weaves networks, connecting people across disciplines to solve complex global and national challenges.
Most recently she served as Director of Impact Partnerships for Unfinished, a philanthropic group dedicated to a more ethical, equitable digital future. She also co-founded the U.S. Census Bureau’s first innovation lab, Census Open Innovation Labs, where she focused on creating modern and culturally-relevant approaches to reaching hard-to-count communities for the 2020 Census, as well as working with the private sector to develop digital tools for the public good.
Previously, she led innovation partnerships for the Nike Foundation, co-founded an incubator in Cuba, and worked with citizen journalists in war zones to help them tell their stories to a global audience.
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Senior Advisor
Cheryl Heller, PhD, is a designer, business strategist and educator who advises leaders around the world on defining and fulfilling their vision and purpose through creativity, communication and culture change. Her clients have included Ford Foundation, World Wildlife Fund, Lumina Foundation the Girl Scouts of America, Verizon, American Express, Marriott Corporation, Mars Corporation, Bayer Corporation and the Ford Motor Company. She is President of the Measured Lab, which she founded to investigate the contribution design is making to human health, and founder of the design lab CommonWise.
Dr. Heller is a recipient of the AIGA Lifetime Medal for her contribution to the field of design and a Rockefeller Bellagio Fellow. Her book, The Intergalactic Design Guide: Harnessing the Universal Creative Potential of Social Design, is a manual for anyone wanting to use design to create a more resilient future. She partnered with Paul Polak and the Cooper Hewitt National Design Museum to create the exhibit, “Design for the Other 90%.”